Prevents Shoreline Erosion: Reducing boat wake minimizes the erosion of riverbanks, protecting the natural landscape and preventing the loss of valuable habitats for plants and animals.

Protects Wildlife Habitats: Calm waters help maintain the integrity of sensitive wildlife habitats, ensuring that species relying on these areas for breeding, feeding, and shelter remain undisturbed.

Limits Spread of Invasive Species: By encouraging boaters to reduce wake and propwash, the campaign helps prevent the spread of invasive species like milfoil, which can be dispersed by fast-moving water and propeller action.

Preserves Water Quality: Lowering boat speeds near shorelines reduces sediment disturbance, which can otherwise degrade water quality and harm aquatic life.

Supports Biodiversity: By protecting the diverse ecosystems within the Wolastoq / St. John River, the campaign helps maintain the region’s rich biodiversity, ensuring that native species thrive.

Reduces Impact on Vulnerable Shorelines: Some areas of the river are particularly susceptible to damage from boat wake. Raising awareness about these areas helps protect them from further degradation.

Promotes Sustainable Recreation: Encouraging mindful boating practices ensures that the river can be enjoyed by future generations without compromising its environmental health.